We need to remember that details really matter and there is no second chance to make a first impression. In fact according to Forbes, it takes only about 7 seconds for a person to form their initial judgment. So here are a few tips on making a great first impression when deciding on merchandising for your party.
Consider using merchandising to ‘brand’ your staff
An outfit that matches the theme of the event while having them still identifiable as staff is crucial. But it doesn’t have to be a classic uniform in order to achieve that. Here you can really have fun with it as you can put a slogan on their T-shirts or brand their sunglasses if it’s an outdoor party.
Choose a great host
We cannot stress this enough. Remember cringing during some of the Eurovision contests? That’s what I am talking about. A host can make or break the event. Although this has nothing to do with merchandising per se – it has to do with your reputation and brand. People leaving your event shouldn’t create memes mocking the host.
People love goodie bags and when prepared thoughtfully – it can really become a hit. Here’s an example of how Debenhams nailed it. To launch their new product lines they have put a little ‘somethin somethin’ for their guests. These were actually supplied ahead of the event as a teaser of what they can expect next. This guest loved it so much that she went straight to Instagram to promote. That’s exactly what you should be after when putting together the goodie bag.
From napkins for the lunch service to the stationery for note taking. Infuse your event with your brand. If you want to take it a step further and your budget allows it you can personalise the desk for each attendee. Imagine coming into an event and there will be a little note ‘Dear so and so – welcome to our event’.
These are just a few ideas but if you have any specific needs don’t hesitate to get in touch at firstname.lastname@example.org