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Do myths matter?

When it comes to acquiring promotional products for your marketing campaigns, making the right decisions becomes even more important. Because now you are making choices on behalf of others. And you are also making choices that will directly impact your brand. Promotional items don’t just send a message because of the logo they carry. The choice of the product, and its impact on the environment will also affect your image. So it is important to know what information is correct. But how do we go about deciphering myths from facts? In this article we’d like to debunk 5 popular myths about “sustainability”.

Myth #1: Luxury items are unsustainable

Luxury products are made from durable materials designed to last longer. Buying items that will last longer is the first step to reducing consumption and waste.

Ungaro watches

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Ungaro watches

Myth #2: Sustainability is expensive

Making the right product choices can actually turn out to be more cost effective because they will last longer and have a more lasting impact in delivering your message.

HUGO BOSS speaker

HUGO BOSS speaker

Myth #3: Recycling solves everything

Unfortunately recycling does not solve the root causes of waste. So stay away from single-use materials and items that have a shorter lifespan.

Reusable stainless steel water bottles

Reusable stainless steel water bottles

Myth #4: Your choices don’t make a difference

Bobby backpacks

Bobby backpacks

Myth #5: “Eco-friendly” materials means sustainable

Unfortunately while some materials might be more be biodegradable than others, this does not mean that they are all equally good for the environment. For instance it takes more than 20,000 liters of water to produce just one kilogram of cotton. But creating a tote bag from recycled cotton for instance involves almost no additional water consumption. This is where understanding where the material came from can make a big difference to the environment.

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