Branded Malta was established in 2017 as a promotional products distibutor. The business spawned from an experiment of its co-founders, who were looking for a new venture to enter into. Their first idea was to import memory products to Malta. After digging into their contact list they were signed up as local representatives for European storage and memory product manufacturer Goodram. Soon the founders realised that branded USBs were the items they most enjoyed working with. So they quickly expanded their offering to include a full range of promotional products and corporate gifts.
The name “Branded Malta”
The business name itself consisted of putting together two generic words that described their main activity. The founders registered the trademark logo and went on to promote it with their business network. After exhibiting at a number of local trade shows and building a good social media presence they established a strong customer base and Branded Malta came into being.
Rebranding to CMYMK
After three years in operation it was felt that the business needed a more permanent base to operate from. Meanwhile the team also started to discover that the trademark itself was too generic. Also retaining the word “Malta” in the title, restricted the business from export ambitions. So in 2020 Branded Malta began a process of transition to the new trade name: CMYMK. The shift to CMYMK was finalised at the beginning of 2021 with the launch of the CMYMK studio in Msida. If you’d like to read more about how we created the CMYMK brand click here.