Our ethos is to help businesses get seen, responsibly. It’s on this basis that we built the slogan behind our brand: see my mark.
We think of ourselves as a young, responsible and experienced company. Our thinking is not constrained by boxes. But we are pragmatists and our advice and product offering is guided by practical considerations (such as budget, and operational constraints).
Our brand identity
Our logo uses the product barcode to indicate the main tool we use to help our clients get seen: corporate gifts and promotional products.
With our brand name we wanted to play with the phonetic sound of the letter C and “MK”, the shortened form of the word “mark”. The result, CMYMK, is an unorthodox display of our slogan: “see my mark”. The letters CMYMK are also reminiscent of the abbreviation “CMYK” which denotes one of the popular print processes in product branding. This allows us to create a second dimension in the brandname linking to what it is we do.
Our standard brand colours are Magenta and black on a white background. Magenta is our favourite of the four colours from the CMYK print process. Magenta also links to our company history because it was the main colour of our previous brand, Branded Malta.
Overall we have created a brand name that is at once distinct and loaded with meaning. At the same time, by building it around our slogan, it spells out exactly what we help our clients achieve.