In the following article CMYMK directors, Matthew Gatt and Anika Gatt Seretny discuss whether the scale and type of your business decreases the relevance of using promotional products for marketing efforts. The following is based on an interview with Coryse Borg that was originally published on NEWSBOOK ON 12TH MAY 2021. At what scale does… Read more »
branding
Promoting in a crises
In the following article CMYMK directors, Matthew Gatt and Anika Gatt Seretny discuss how promoting with promotional items can make a difference also in times of crisis. The following is based on an interview with Coryse Borg that was originally published on NEWSBOOK ON 12TH MAY 2021. Since COVID-19 struck, a lot of companies have… Read more »
Celebrate World Water Day with IMPACT
Water is one of the most important resources on our planet. It is something that many of us living in developed countries might take fore granted. But scientists have been warning us about some worrying developments. With global warming we are now seeing that by 2025 50% of the world population will experience water stress… Read more »
Make sponsorships count
Sponsoring is one of the more traditional ways of marketing. Businesses often resort to it by default, in response to all the sponsorship requests they receive. In a small country like Malta, turning down all sponsorship requests can get you a bad reputation. So businesses often find themselves signing up to help local causes, television… Read more »
The power of play III: Nespresso branding campaign
How Nespresso used cards in a different way. This time it was to invite adults to play: but with coffee and luxury catering! This is the story about a branding campaign using cards that look and feel like your traditional playing cards. Following our new collaboration with a global leader in the field of game… Read more »
Promotional message on a bottle
How our promotional message campaign got featured on the national news. The brief Dive Systems approached us a couple of months before the assignment, saying that they were celebrating their 40th anniversary. They wanted to commemorate this special event with some tailor-made merchandising. But we wanted to make sure this would be about more than just… Read more »
5 tips for effective marketing!
The key to effective marketing is a strong message because without it, all our marketing efforts just become noise. And like most successful companies you probably have a clear brand. We’d like to share with you 5 tips on how to manage your brand message effectively. Define your message Make sure it is clearly defined…. Read more »
How to make your event that little bit different
We need to remember that details really matter and there is no second chance to make a first impression. In fact according to Forbes, it takes only about 7 seconds for a person to form their initial judgment. So here are a few tips on making a great first impression when deciding on merchandising for your party…. Read more »