Promoting in a crises

In the following article CMYMK directors, Matthew Gatt and Anika Gatt Seretny discuss how promoting with promotional items can make a difference also in times of crisis. The following is based on an interview with Coryse Borg that was originally published on NEWSBOOK ON 12TH MAY 2021. Since COVID-19 struck, a lot of companies have… Read more »

Tips to promote in a crisis!

In times of economic strife businesses tighten their budgets and brace themselves for the short term by trimming the “fat”.  Budgets on promotional campaigns and giveaways often suffer such cuts and brands promote themselves less. But don’t rush to slash your budgets. According to the Harvard Business Review, “failing to support brands” undermines companies in… Read more »